Latest Insights

Better Fundraising Measurement

Have you ever wondered if you’re measuring things the right way? Could this be done better?

Better Fundraising Measurement

Have you ever wondered if you’re measuring things the right way? Could this be done better?

Cost of Living Impacts

There has been an incredible amount of noise in the media over the last 12-18 months about the rising cost of living.

High Value Acquisition Results

As part of the Mid-value analysis conducted by the Fundraising Insights program, we observed that about half of mid-value donors were sourced as brand-new recruits.

High Value Acquisition

We all know that Return On Investment (ROI) for Direct Mail acquisition makes it harder to put forward a business case that will be acceptable to a reluctant board or cautious executive team.

High Value Donors

It’s often been said by consultants and those selling cash acquisition products that you must do Cash acquisition as it’s where you find your Mid Value and Major Donors.

Understanding Value Distribution

How much of your income comes from high-value donors versus mid-value and standard-value? This question is important because